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Client
YouTube Originals
Year
2021
Discipline
Creative Direction

You Are Everything

YouTube Originals — You Are Everything

For a generation who rejects labels, we created a campaign that celebrates their individuality and spirit. They are not one thing. Their gender, sexuality, color, or creed does not define them. Thus, “YOU ARE EVERYTHING” was born.

TRAILER

MY ROLE: CREATIVE DIRECTOR, CREATIVE DIRECTOR: LORRIN O’NEILL, LEAD DESIGNER: RICHARD SMYKOWSKI, MOTION GFX: SANDY PRUDENCIO

You Are Everything — artwork 1