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Client: Reebok Classics
Year: 2016
Discipline: Creative Direction

It Takes a Lot to Make a Classic

REEBOK “IT TAKES A LOT TO MAKE A CLASSIC.”

Reebok needed to take back the street cred it had in the 80s. To do so, we reimagined their classic line of shoes with a fresh cast of up-and-comers.

Tyga “Hustle” :30

Labrinth, “Student,” :30

DIGITAL EXTENSION

Reebok Classics — It Takes a Lot to Make a Classic

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