Media Literacy — Hit Pause

YOUTUBE “HIT PAUSE”: a campaign to combat misinformation

Misinformation can be hard to spot. In fact, most people who fall victim to it never even realize it. In an effort to combat misinformation, YouTube wanted to create a series of PSAs designed to teach viewers how to detect it and stop its spread, specifically targeted and developed for Gen Z. Our challenge was to make something that could be perceived as informational and boring into something you’d actually want to watch. We partnered with the brilliant minds at NoMint and Device to bring our vision to life.

PSA #1: EMOTIONAL LANGUAGE

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PSA #2: CHERRY PICKING

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PSA #3: FALSE DILEMMAS

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PSA #4: RED HERRINGS

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PSA #5: False experts

PSA #6: UNDERSTANDING MOTIVE

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PSA #7: UNDERSTANDING BEFORE SHARING

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PSA #8: LOOK FOR THE SOURCE

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Credits: Creative Direction/Concept/Writing/Art: Drew Jaz & Lorrin O’Neill. Producer: Trevor Joyce. Executive Producer: Christine Lindemann. ECD: Christian Haas. Animation/Character Development: NoMint + Device , Music: Mophonics