- Client
Intel- Year
- 2018
- Discipline
- Creative Direction
Winter Olympics — Athlete Stories
Intel “Experience the Moment” Winter Olympics Platform. In 2018, Intel produced the first-ever live VR broadcast of the Games. We found Olympians whose loved ones couldn’t make the trip to South Korea, shot three VR films with them, then traveled to their hometowns to share the films — and, for a moment, they were reunited. Role: Creative Direction / Art Director and co-creator of the “Experience the Moment” platform. CD / Copywriter and platform co-creator: Lorrin O’Neill.
DIGITAL FILM #1: Ayumu Hirano (Japan) “Walking the Dream”
DIGITAL FILM #2: Hannah & Marissa Brandt (USA/KOR) “One Dream”
DIGITAL FILM #3: Fan Kexin (China) “ Skating Through Obstacle”
Olympic Case Study/ Idea Behind the Campaign:
YOUTUBE PRE-ROLL
DIGITAL BANNERS
Shortlisted: Cannes Entertainment Lions (Excellence in Brand Integration & Sponsorships/Partnerships for Sports Entertainment) Shortlisted: Cannes Entertainment Lions (Use of Emerging Tech for Sports) Shortlisted: AICP NEXT Awards
EXCLUSIVE CONTENT ON NBC OLYMPICS APP
