← Back to work
Client
YouTube
Year
2021
Discipline
Creative Direction

End of Year 2021

On December 16, 2021, YouTube hosted an interactive livestream that had people all over the world playing their way through some of the biggest YouTube trends of the year. The event featured celebrities and YouTubers alike, including BTS, Mark Rober, Harry Mack, Doja Cat, Hydraulic Press Channel, SeanDoesMagic, Dan Rhodes, Masked Wolf, Jelle’s Marble Runs, AyChristineGames, Muselk, Samay Raina, and more—and culminated with a surprise creator-built Minecraft experience featuring a surprise performance by BTS in celebration of reaching over a trillion Minecraft views on YouTube. We worked with Entropico on overall direction and animation.

THE MARKETING

STATIC

ESCAPE 2021 static banner: Mars landing and Lil Nas X

RECAP

YouTube — End of Year 2021

Animation, production and post production of the stream by Entropico