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Client
Intel
Year
2018
Discipline
Creative Direction

Intel - Jim Parsons Campaign

Jim Parsons

Jim Parsons

Intel needed a spokesperson to deliver the nerdy details of their technology in a way mass consumers could understand. We found the perfect guy: Big Bang Theory’s Jim Parsons. For over 4 years, Jim has played the overly enthusiastic tech nerd delivering the latest Intel news in the most unexpected places. To pair power with power we paired Jim with the likes of Serena Williams, Michael Phelps, LeBron James and the GOAT himself, Tom Brady.

INTEL OPTANE MEMORY “NOT THAT YOU WOULD BUT YOU COULD”

NOT THAT YOU WOULD open hundreds of Photoshop files at once, BUT YOU COULD. We produced Intel's new global campaign for 8th Gen Core and Optane Memory targeting content creators like visual artists, filmmakers, and musicians. This campaign yielded over 152 unique deliverables.

“Last Minute Ending” OLV

We created multiple endings to the film to play out in social, digial, and OOH spaces.

SOCIAL VIDEOS

TAIWAN TRAIN WRAP

The campaign was launched globally with specialized ad buys such as a train wrap in Taiwan. The wrap resembled a 4k video editing software interface.

Intel — Intel - Jim Parsons CampaignIntel — Intel - Jim Parsons Campaign

CUSTOM SNAPCHAT FILTER

DIGITAL AND SOCIAL EXTENSIONS

Intel — Intel - Jim Parsons CampaignIntel — Intel - Jim Parsons CampaignIntel — Intel - Jim Parsons CampaignIntel — Intel - Jim Parsons Campaign

SEE THE FULL BREADTH OF THE CAMPAIGN HERE.

Executive Creative Director: Marianne Besch • Global Creative Director: Michael Fiore • Creative Directors: Lorrin O'Neill, Drew Jaz • Sr. Art Director: Jiangzi Tan • Copywriter: Craig Pottruck • Director: Dante Ariola

PC REFRESH Jim Parsons + Michael Phelps // "Phelps Face" :30

Directed by: Ted Melfi • Photography by: F. Scott Schafer • My role: Creative Director • Partner: Lorrin O'Neill • Copywriter: Laura Lapham • Art Director: Hannah Rand

:30 "The Pool"

Directed by: Ted Melfi • Photography by: F. Scott Schafer • My role: Creative Director/Art Director • Creative Director/Copywriter: Lorrin O'Neill

2n1 SOCIAL GIF

Intel — Intel - Jim Parsons Campaign

Armored Truck :30

Directed by: Jeff Low • My role: Creative Director/Art Director • Creative Director/Copywriter: Lorrin O'Neill

The Chase :30

Directed by: Jeff Low • Photography by: F. Scott Schafer • My role: Creative Director • Partner: Lorrin O'Neill • Copy: Mikal Cook • Art Direction: Jacob Pepper

JIM GIFs and Social Photography

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HOLIDAY Jim Parsons & LeBron James // "Ghost of Holiday Future" :30

Directed by: Phil Morrison • ECD: Marianne Besch • My role: Creative Director/Art Director • Creative Director/Copywriter: Lorrin O'Neill • Art Director: Jiangzi Tan • Copywriter: Britton Rice

YouTube Preroll

Social Video

“Give me your old, your clunky, your embarrassingly discolored computers…”

B2B City :30

Directed by: Ted Melfi • Photography by: F. Scott Schafer

Lab :30

CASE STUDY