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Client
United Airlines
Year
2012
Discipline
Creative Direction

London Olympics

UNITED AIRLINES: "Before They Move Us, We Move Them"

London Summer Olympic Games

United Airlines is the official airline of the United States Olympians. To celebrate our athletes and our pride in being the official airline, we created a campaign that captured the majesty that surrounds the Olympic Games. Before They Move Us, We Move Them was directed by Joe Pytka with voiceover by Matt Damon.

“Getting Ready” :30

“Tunnel” :60

OOH

United Airlines Olympic OOH 1

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