Experience Amazing

Intel Experience Amazing

Intel had an image problem. Despite being a leader in the industry, the brand was seeing a rapid decline in awareness—especially among Millennials and Gen Z. Our job was to redefine the brand for a new generation. We started with a :60 Anthem and traveled the world filming amazing experiences in dance, art, music and medicine—all powered by Intel. We created short films of each experience for digital and social spaces.

Directed by: Sam Bayer

ANTHEM

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Connected Colors

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Living Canvases Nombumichi Asai, visual artist | Tokyo, Japan

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A STEP FORWARD Nombumichi Asai, visual artist | Tokyo, Japan

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BREAKTHROUGH Paige Fraser, dancer | Los Angeles, CA

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Designing a Movement Ezra & Tuba, fashion designers | Istanbul, Turkey

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PRINTING HOPE 3D Systems | Barcelona, Spain

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Symphony of One Kawehi, recording artist | Los Angeles, CA

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PHOTOGRAPHY

Photography: Scott Bayer