Unfuck It

ANTHEM

Play film

YOUTUBE “UNFUCK IT” For their sustainability campaign, YouTube wanted to go BOLD. No doom. No gloom. Just facts and real talk about climate change. So we started to do some social listening to see what the general consensus and feeling was regarding climate change. And over and over again, we heard the same thing: We are fucked. The planet is fucked. So, we thought, ‘let’s un fuck it.’ Let’s offer valuable tools, original programming, resources, and a multi-platform social media challenge to take tangible corporate action and help inspire positive planetary impact.

CASE STUDY

TIK TOK/SNAP

YOuTUBE SHORTS #UNFCK IT CHALLENGE

STATIC

TEASERS

RESULTS

One Show: Gold In-House: Brand-Side Initiated & Originated Projects One Show: Silver Brand-Side / In-House: Social Impact Credits: Concept: Drew Jaz, Lorrin O’Neill . Writing/Creative Direction: Lorrin O’Neill, Drew Jaz, Matt Kalish Art Direction: Drew Jaz, Cris Logan Editing: Matt Kalish Executive Creative Direction: Christian Haas