Non-Fungible Planet

YOUTUBE SUSTAINABILITY PLATFORM: NON-FUNGIBLE PLANET

Non-fungible: Something that is unique, irreplaceable, and non-interchangeable. Exactly like our planet. For Earth Day 2022, YouTube challenged the world to think about what makes Earth so special—and so worth protecting. NFTs were brand new and taking over the cultural conversation at the time, so we captured their cultural cachet in the moment to redirect people’s attention toward sustainability efforts. In partnership with Atlas Obscura, re:wild, WWF, Conservation International, National Park Foundation and Balipara Foundation—plus 15 Creators from across the globe—we created a series of YouTube shows, a global campaign, and a social media initiative dedicated to exploring our rare and one-of-a-kind planet (while sharing tangible ways to protect it).

THE TEASER

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TIKTOK AND SNAP

CONTENT SERIES (SOME)

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GOOGLE EARTH PARTNERSHIP

ATLAS OBSCURA PARTNERSHIP

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CREDITS

Concept

Drew Jaz

Lorrin O’Neill

Writing

Lorrin O’Neill

Art Direction

Drew Jaz

Design

Cris Logan

Editor

Kenji Yamauchi

Lost Planet

ECD

Christian Haas