Get Unfair Hair

AUSSIE // “GET UNFAIR HAIR.” Aussie Haircare was known for little more than a fuzzy kangaroo and the color purple, and sales were slipping. We tapped into the busy mom who wants amazing hair without the time or money, and gave her Get Unfair Hair: products so easy it feels a little unfair. Black and white beach photography, carefree hair and a cheeky surfer girl gave Aussie its own space across video, print, OOH and social. Brand linkage hit 92%.

Digital Video “The Ultimate Quickie”

Play film

.COM MARQUIS

PRINT

Campaign Activation - Chicago, IL