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Client
AMD
Year
2024
Discipline
Creative Direction

Driven to Advance

Driven to Advance is a campaign film for AMD and the Mercedes-AMG Petronas F1 Team, starring seven-time Formula 1 World Champion Sir Lewis Hamilton. The idea was simple: show how high-performance computing powers the engineering behind the fastest cars on earth. AMD EPYC processors crunch race data, simulate aerodynamics and sharpen trackside performance, and the film puts that partnership front and centre as an extension of AMD's #TogetherWeAdvance platform. The twist: almost everything you see was rendered on AMD's own processors. The circuit, the environments, the F1 car itself. Lewis Hamilton is the only thing in the film shot for real.